THE GREENWEDGE PROJECT
“Learn to put a sustainable proposition in the spotlight with existing and potential customers.”
In the Green Wedge project, ECN part of TNO, ISPT and Wageningen University & Research (WUR) work together on capacity building among technology suppliers. The Green Wedge project aims at helping SME technology suppliers to develop a more effective approach to actively market their sustainable technology.
On this website you can find information on ways how to improve communication, based on insights from studies on decision making and consumer behaviour.
Moreover we developed a workshop format, called Green Wedge. All workshop materials can be found and downloaded on this website.
A wedge is a tool to exert force in the right direction, for example to split an object. In this project we want to break open the dialogue between buyer and supplier and give it a sustainable turn.
The Green Wegde project focusses on supplier and buyer communication. It aims at capacity building among SME technology suppliers in order to stimulate the development of green propositions.